We’ve well-established the importance and necessity of harnessing the power of videos in digital campaigns, which is why we’re incredibly excited to showcase and break down a fantastic example from Human Rights Campaign!
Earlier this month, Human Rights Campaign began using Countable’s Video Video Testimonials tools to capture, engage, and activate their audience:
Users first get to this page after making a donation, which is a smart way to capture more “currency” from donors after they’ve already made their donation. In many cases, a nonprofit’s strongest voices are from their donor base, so what better way to convince others why they should donate than by hearing from previous donors directly?
Looking to run a campaign like this? Let’s chat.