How Human Rights Campaign is increasing engagement with UGC

How Human Rights Campaign is increasing engagement with UGC

We’ve well-established the importance and necessity of harnessing the power of videos in digital campaigns, which is why we’re incredibly excited to showcase and break down a fantastic example from Human Rights Campaign!

Earlier this month, Human Rights Campaign began using Countable’s Video Video Testimonials tools to capture, engage, and activate their audience:

Users first get to this page after making a donation, which is a smart way to capture more “currency” from donors after they’ve already made their donation. In many cases, a nonprofit’s strongest voices are from their donor base, so what better way to convince others why they should donate than by hearing from previous donors directly?

Looking to run a campaign like this? Let’s chat.

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