3 Ways Nonprofits are using user-generated videos to improve their online engagement

3 Ways Nonprofits are using user-generated videos to improve their online engagement

If you’re looking to gain the attention of your supporters online, then video content is a must-have for your digital strategy. By the end of 2017, video will account for nearly 70% of global internet traffic, with two of the biggest drivers being Facebook and YouTube.

Due to the meteoric rise in video’s popularity, it’s no wonder top non-profits are turning to user-generated video as powerful means for audience engagement. If you’re looking for inspiration for your next campaign, check out the list below, or get in touch with us to help you get started on your next video campaign.

Make-A-Wish Foundation

The Make-A-Wish Foundation shares numerous amounts of “video wishes” on their YouTube channel, but their contributions to the “Donate the Bars” campaign was immensely powerful. The campaign, which asked users to record a vertical video (so that when viewed on YouTube there would be black bars on both sides of the video) and choose from a selection of non-profits to advocate for.

Human Rights Campaign

The 2016 election created a tremendous impact for organizations like the Human Rights Campaign. Their team recognized the importance of personal stories and the impact they can make for their digital marketing, which is why they chose to collect user-generated stories from across the world. By asking their audience why they are standing up in the fight for equality, Human Rights Campaign amassed a tremendous amount of inspirational videos to help convince others to donate and create their own video.

Want to contribute your story? You can submit yours here.

It Gets Better Project

The It Gets Better project was launched 2010 when Dan Savage and Terry Miller created a YouTube video aimed at helping young people facing harassment. Since then, they’ve inspired more than 50,000 user-generated videos that have been viewed more than 50 million times.

In a very short period of time, this organization has gained tremendous online exposure by utilizing powerful video stories from their audience about their experiences with harassment and what came after. They now have almost 620k supporters who have pledged support, hundreds of thousands of followers on social media, and established connections with well-known politicians and celebrities – and they have in-part user-generated videos to thank.

Thinking of incorporating user-generated video in your online strategy in 2017? Let’s chat!

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